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Over 11 years of Marketing & Public Relations/Advertising
Billboard Advertising Is a Great Option for Small Businesses and Organizations. Billboards are known to be one of the most effective methods of advertising. But what do we do when it is 2021, and everything is digital? With society already being technically advanced it’s time to do the same with the way we advertise. Digital & Standard billboards are an increasingly common outdoor advertising method that is becoming more popular.
Set up a Billboard Advertisement and Improve Your Business today. We Can Help.
Digital billboards are automatically illuminated
A major concern some people have is that the lights will be too bright during the day and will negatively impact the visual appeal of the advertisement. Digital billboards are made with built-in light sensors, causing the lights to dim during the day, and brighten at night ensuring your advertisement will be seen 24/7 by all who come across it.
Digital ad space is cheaper than traditional billboards
With digital displays, there are no printing costs for any vinyl or other poster materials. The advertisement is simply an image that is displayed on a large screen, so there is no concern about printing quality or weather damage. Not only are you saving on printing costs, you are also saving on time. If an advertisement is displayed only at certain times, you are allowing your ad to skip that times of day where there isn’t nearly as much traffic and is likely just costing you money.
Multiple advertisements for one company
Let’s say you have two events coming up and you would like to advertise both of them, but you only want them to appear in one location. With digital billboards, you can have two different ads appear back-to-back so you can promote both of the events and still hit the same market. If you only want to purchase one segment, but still want to display both ads, no problem! Digital advertising allows you to split up your time and display both advertisements in one segment.|
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